CSR in Fiji: case studies on reef preservation and local tourism growth
Fiji’s coral reefs underpin coastal livelihoods, cultural identity, and the nation’s tourism draw. Private-sector players, ranging from resorts and cruise operators to beverage firms and tour companies, are increasingly using corporate social responsibility initiatives to safeguard reef systems while reinforcing community-led tourism. This article explores the ways CSR in Fiji is being leveraged to preserve reef ecosystems, strengthen local stewardship, and create resilient tourism experiences that ensure benefits remain rooted within villages and households.How safeguarding reefs and supporting community‑led tourism shape Fiji’s futureEconomic dependence: Tourism is a central pillar of Fiji’s economy. Coastal and reef-based tourism (diving, snorkeling, island visits,…